Welcome to your new blog! It’s time to start posting, so here are some
tips on how to make your blog relevant.
Focus on your business’s niche
If you are a lawyer, post articles about the main type of law you practice. Blog about recent cases you’ve won or major lawsuits that are related to how you practice law. Or if you sell books, post reviews and gift list suggestions for different types of holidays. Talk about what is relevant to your customers.
Post frequently, but don’t feel like you need to post everyday
Post when you have something to talk about or share with your readers. Have enough content to say something useful. And it goes the same for having too much to day– keep it short! Or as bloggers like to say, “K.I.S.S.! Keep it Short, Silly!” Write what people can read in one sitting, around 300-400 words. If you have too much to say, divide it into a few different posts and label them Part 1, Part 2, etc.
Remember that your blog posts are real writing. Have a beginning, middle, and end. Start with an opening paragraph, use short paragraphs to address your subject and give information and conclude with a paragraph that sums everything up.
Use Lists to Share information
- It is easier for the eye to pick out a list from a page.
- Lists often are summaries or related facts.
- A good list is hard to resist.
- Your reader can scan a list and get a quick summary of what your article is about.
Be Accurate and Correct
If you are going to share information, make sure you have the sources to back it up. You don’t need to list your sources unless you are giving statistics but make sure you know what you are talking about and can defend your information.
Promote discussion with your comments.
If someone responds to one of your posts, be sure to respond back! Make sure your readers know that you’re ready and willing to engage in conversation with them.
Keep your content fresh.
We live in a busy world of information, where news is constantly updated and changing. There is always going to be an article on CNN, Associated Press or other news sources that is related to your business that you can respond to. Scanning the top articles is always a good way to brainstorm for new ideas. Whatever your niche is, there is always something new to talk about.
Don’t let your blog die.
You want people to return to your blog again and again because it is an engaging, well-written and updated source. Don’t go months without a single post. There’s nothing worse than a poor, neglected blog and it’s not doing anything to benefit your website if you let this happen to your blog.
Now go and get started on your first post!